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judith middelkoop

MY STORY

ALWAYS A WARM HOMECOMING WITH JUNE PURE
 

I find it important that my house feels warm. It has nothing to do with the fact that I'm sensitive to the cold. It's all about the atmosphere in the house. It's nice to feel cozy because that's the only way to truly relax.
 

That feeling of coming home. Taking off your shoes, slipping into comfortable clothes, and settling down on the couch with a cup of tea and something delicious. That feeling of comfort and atmosphere. For me, that's exactly the feeling I had when my sister, brother, and I still lived at home with my parents. I come from a warm and close-knit family. Home felt like a safe, cozy harbor where everyone was always welcome. It was a revolving door of family and friends, always an open house. My mother always made sure she had something tasty baked, just in case someone dropped by. Everyone instantly felt at home.
 

My grandfather was always busy with the most beautiful fabrics in the world of fashion design. And my father had a construction company and was always involved in building and renovating houses and spaces. The 'do it yourself' mentality was ingrained in me from an early age. In addition to baking and gardening, my mother was often creative with textiles. She made beautiful wall hangings from various pieces of fabric, combining them with wool and different yarns. My father would then frame them with a wooden border so they could be hung above the couch on the cold brick wall. It immediately brought warmth and felt cozy, a nice contrast to such a chilly wall.
 

Now, over 40 years later, I have developed my first wall hanging for June Pure. Alongside, a series of high-quality and sustainable wallpaper. After other work experiences as a designer, for example, with brands like Nike and Starbucks, I returned to my roots. My own design wall hangings and wallpaper, and it's no coincidence that this first design is a circle. Just like my mother used to make. But now in my own way and with my own signature.
 

Not only does this circle represent atmosphere, comfort, movement, and warmth for me. The circle is now literally complete for me, that's how it feels. I'm doing what I love most. And with my designs, I hope to give every space, from small to large and from private to business, a warm and cozy atmosphere. A atmosphere where people feel at home and where everyone feels welcome.
 

Because that's what June Pure stands for.

Kind regards,
Judith

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